Small Business Technology

We're honoured to be partnering with Diane McGee and WINGS & HEROS  to deliver a series of "Tech Talks".

http://www.piggybanktechnology.com/tech-talk.html

But first, I want to say THANKS to all of you who filled out our survey last week...the response was incredible and told us exactly what people were looking for training on...

Session 1: Business E-mail

I had the pleasure of doing a 1-hour keynote presentation for the East Gwillimbury Chamber of Commerce last Thursday night.

We covered "How to Build A Piggybank Website" and I was delighted at how enthusiastically received it was. There were many questions and a lot of excitement in the room as people jotted down notes about how they can improve their websites to deliver marketing

Strategic Planning isn't something reserved for just big companies. In fact, even Solopreneurs working from home need the benefits that come from holding regular strategic sessions.

Every month, Jennifer and I schedule at least one ½ day strategic planning session. This is a time when we leave our home office and go "off-site" (usually to a coffee shop!) and work ON our business.

I remember back when having a fax number on a business card was the "cool thing" to have. Now, fax numbers are disappearing and in their place, everyone has to have an Email address.

In fact, Email has become the primary way business communications happen, displacing even the telephone. However, if you're using an Email address that's intended for personal use, instead of looking "cool", you look "amateurish".

The answer is to have a Business Email address such as yourname@yourcompany.com.

[Read More...]

To find a need to fill is the single most important decision you’ll make in your entire business, and that decision will impact everything you do in your business.

[Read More...]

Many companies use tradeshows to generate customer and distributor leads. However, more than 95% of companies exhibiting are missing a huge opportunity to supercharge their leads.

Tradeshows can be expensive. By the time you add up the costs for the booth space, the booth display itself, transportation, having employees out of commission during the show, food and so on, it can be thousands of dollars to display at a tradeshow.

[Read More...]

I've been noticing a disturbing trend in CRM that could have a major impact on small business...the move to eliminate single license versions of products.

Case in point: FrontRange has officially dropped their GoldMine standard product. The option available to new users is to buy their GoldMine Corporate product which comes with a 5 license minimum.

And FrontRange isn't alone.

[Read More...]