Small Business Technology

Strategic Planning isn't something reserved for just big companies. In fact, even Solopreneurs working from home need the benefits that come from holding regular strategic sessions.

Every month, Jennifer and I schedule at least one ½ day strategic planning session. This is a time when we leave our home office and go "off-site" (usually to a coffee shop!) and work ON our business.

I remember back when having a fax number on a business card was the "cool thing" to have. Now, fax numbers are disappearing and in their place, everyone has to have an Email address.

In fact, Email has become the primary way business communications happen, displacing even the telephone. However, if you're using an Email address that's intended for personal use, instead of looking "cool", you look "amateurish".

The answer is to have a Business Email address such as yourname@yourcompany.com.

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I recently did an informal poll of business owners, asking them about their data back-ups. Sadly, most failed to have adequate protection in place and only one scored an A+.

What really alarmed me is that almost all of them knew of someone who had suffered because of a computer crash without adequate back-ups and still hadn’t taken measures to protect themselves.

Now There's No Excuse To Fall Victim To Data Disaster

With a small investment of time and money, you can be well on your way to having a robust back-up solution that covers you for the most common back-up/recovery scenarios:

1. Deleted a file that you need to recover
2. Hard drive crashed
3. Building destroyed

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There can be some nasty business hiding beneath offers of "free domain name included" or "comes with a free domain name". In fact, I've had a few clients (and some very high profile ones) lose their domain name and have to start over with a brand new web address.

Your domain name (your web address, e.g. www.piggybanktechnology.com) is an important business asset. Imagine what would happen if you lost control of that web address and someone else legally put up a site with less than desireable content? That would cause significant harm to your business. Not to mention the lost business from visitors trying to go to a lost domain.

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