Small Business Technology

I remember back when having a fax number on a business card was the "cool thing" to have. Now, fax numbers are disappearing and in their place, everyone has to have an Email address.

In fact, Email has become the primary way business communications happen, displacing even the telephone. However, if you're using an Email address that's intended for personal use, instead of looking "cool", you look "amateurish".

The answer is to have a Business Email address such as yourname@yourcompany.com.

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There can be some nasty business hiding beneath offers of "free domain name included" or "comes with a free domain name". In fact, I've had a few clients (and some very high profile ones) lose their domain name and have to start over with a brand new web address.

Your domain name (your web address, e.g. www.piggybanktechnology.com) is an important business asset. Imagine what would happen if you lost control of that web address and someone else legally put up a site with less than desireable content? That would cause significant harm to your business. Not to mention the lost business from visitors trying to go to a lost domain.

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