Your Most Profitable Customer

May 26, 2010

We’ve all heard the cliché: “If you try to be everything to everyone, you’ll be nothing to no one”. It may be cliché, but it’s so true.

One of the single biggest marketing missteps I see among struggling small businesses is that they don’t know who their “Most Profitable Customer” is. By just aligning your business around your Most Profitable Customer, you can immediately begin to see more profit with less effort.

In this article, I’ll give you two personal examples of this principle at work and 5 high impact areas to take a look at in your business.

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How To Grow Your Business Because Of A Recession

November 18, 2008

What Goes Up Must Come Down...You Can Plan On It

It's no secret that economies are cyclical...they have ups and they have downs. Despite that simple fact, most businesses work on the assumption that they'll always be in the up cycle. That's foolishness. A business that wants to be around for the long term needs to have a plan for the up times and for the down times. And the good news is that we can have plans to not just survive, but to thrive and grow in the ups and the downs.

Long lasting businesses have a growth plan for the up times and in the down times.

Read more: How To Grow Your Business Because Of A Recession

Take Your Business to the Next Level With Strategic Planning

January 04, 2008

Strategic Planning isn't something reserved for just big companies. In fact, even Solopreneurs working from home need the benefits that come from holding regular strategic sessions.

Every month, Jennifer and I schedule at least one ½ day strategic planning session. This is a time when we leave our home office and go "off-site" (usually to a coffee shop!) and work ON our business.

Read more: Take Your Business to the Next Level With Strategic Planning